In today’s world, the search engine optimized experience of most users is highly dependent on the algorithms of the search engines which are subject to constant changes. If you want to know why you should opt for white hat SEO service, then this should be your basic argument that you should begin with.
But before understanding this, we need to first make sure if we have an idea about why not “black hat SEO services”. In order to do that we need to know the difference between the two.
So, let’s move forward.
What is White Hat SEO service?
In layman’s terms, White Hat SEO services are a clean and ethical way of going forward with the SEO services to get proper rankings in the search engine.
From this basic explanation, you might have already guessed what black hat SEO services can be all about. They are nothing but unethical ways of spamming/ hacking into the search engine’s “minds” or you can also call them as “cheat sheets”.
Now that our basics are cleared out, we should first answer why not to hire black hat SEO services?
Here are a few reasons why not:
- They are unethical means of gaining quick results
- They have no long-term gains (since search engine algorithms are subject to constant changes and upgrades)
- Your website or blog or any content can get penalized or completely de-indexed
- It is related to hacking, spamming and all other unethical ways and is definitely not legal
- Its focus on ploy against the search engines and treat them as the enemies, instead of focusing on user-friendly SEO tactics
Why you should opt for White Hat SEO Service
So, now that we have sufficient reasons to rule out even considering black hat SEO services, let us focus on the factors important in a white hat SEO service and why we should opt for it.
White Hat SEO services are all about brand loyalty, maintaining the integrity of the website and offering all information that is relevant and most importantly, genuine. It might be time-taking for white hat SEO services to gain high rankings in the search engine at the initial stages but with the right amount of work and effort, it sure does pay in the long-run. Some of the features that these White Hat SEO services offer are:
- Good Quality of Service and Interesting Content
- Mobile Friendly/ User-friendly
- Site loads much faster
- Meta descriptions are genuine, descriptive
- Lots of keywords and meta-tags used
- Site navigation is very smooth
Tips & Tricks for the best White Hat SEO services
Aim to attract genuine traffic
You can only bring in organic traffic by providing the best service and quality content provided they are done in an ethical manner.
Create secured backlinks
Quality inbound links or backlinks can prove to be very effective in your SEO growth as they act as “votes” for your web page or website or blog.
Use of keywords and meta-tags
Relying on keywords and building a concrete met description is very helpful when it comes to SEO devised content. One should be very clear about the target audience and their needs in order to help the website come to the top pages of the search engines.
Producing Quality Content
Do not forget that your content is everything. Without rich and enlightening content, no matter what you do it is difficult to get on top.
Analysis and Research of Keywords
Know what keywords you are using before you randomly put them into the content. Study and research about what is best for your website and introduce keywords in your content wisely. Always remember that your main goal is to bring in and retain the end-user.
Improve information architecture and navigation
One of the most important things that need to be focused on is how to build your website or content in order to make it user-friendly. The easier to navigate the website, the higher is your information architecture quality build up. So make sure it is done right.
Always remember that Search Engines are your Friends
Last but not the least, always remember that search engines, especially the big ones like Google are not your enemies. The reason why you are putting so much effort is to bring in a good amount of traffic and traffic only comes through the search engines and the way they work. So if you want to be in the good books of the search engine you sure need to befriend them in the right way to avoid getting banned!
If you are wise and understand the logic behind time and effort and the gains in the long-run from white hat SEO services, then turn your backs now and stop thinking about shortcuts!
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Also published on Medium.