What is SEO? or What is Search Engine Optimization?

What is SEO? or What is Search Engine Optimization?

Hey, Today’s article is very important for bloggers, business owners or everyone who uses a website for their business or personal usage. In this article, I’m going to talk about what is SEO or what is Search Engine Optimization? I think you might know about it but if you are new to the SEO then you should stick with this article until the end. I’m sure after this article you have an idea about basic SEO. So, let’s without further due let’s dive directly into it.

What is SEO?


SEO stands for search engine optimization, it is a process or practice for getting free or organic traffic on your website. From this, you can assume the importance of SEO for every website. Because it’s a free traffic you don’t have to pay any charges to get this traffic. But for this, you have to follow some guidelines or you can say rules of the search engine to better optimize your website according to the search engine.

You should consider all search engines that people are using for web surfing. You can’t just ignore any one. But some very popular search engines like Google, Bing or Yahoo etc. have their own webmasters’ guidelines to index any web page into the search engine. In a simple way, I have an article about 16 way to grow your email list for email marketing and I posted on my blog than Google, Bing or Yahoo etc. doesn’t directly index your article. You have to optimize it according to guidelines of Google Webmasters for Google, Bing Webmasters for Bing and so on.

There are different guidelines for different search engines. You should subscribe email newsletter from Google Webmaster Central Blog, to get fully updated with the latest algorithm changes.

If you are running a blog and you published some articles on it. Now search for any keywords of it on Google, if you find your website then your article is properly optimized and if not then you should concentrate on SEO and keyword research. Because it may be possible that you are targeting wrong keywords for that article.

So, SEO is very important for any businesses or bloggers to get more organic traffic and better index in search engine.

Different Types of SEO

There are 2 types of SEO. On Page Optimization & Off Page Optimization. Both are very important to get better ranking in SERP (Search Engine Result Page).

Meta tags creation, content optimization, interlinking your pages, sitemap creation etc. these all activities counted in On-Page SEO. And to be honest, this is the simplest portion of SEO. Recently I published my first eBook On-Page SEO – Everything You Need to Know on my blog as well as Amazon and InstaMojo platforms. It has everything you need to know about on-page SEO and some advance trick and my personal tips are also included. You can buy this eBook from Shop section of my blog. Use MSSEO20 coupon code to get 20% discount. [Coupon code is only available for purchase from my blog not for Amazon or InstaMojo]

Commenting on Forum with your signature, Commenting on your site link, Guest Posting, Social Bookmarking, and Directory Submission are including in Off Page SEO. It’s the toughest portion of SEO & I think you might not know about this but it is very helpful to get better ranking. So, you shouldn’t have ignored this. Weight Hat SEO and Black Hat SEO are including in Off Page SEO. I know, I’m writing many new terms but don’t worry, I’ll give you explanation of all the given terms.

Get started with Basic SEO & Some Important Tips

To get started with Basic SEO for your blog/website, the basic thing is Permalinks. It is a very important factor for SEO. I’m giving you 2 most important Basic SEO tips. You should implement these 2 tips before moving further in SEO. It is must-have for every WordPress website/blog.

Read More: How to Rank YouTube Videos in 2018 : YouTube SEO


Login to WordPress dashboard of your website. Go to Settings at the left sidebar and select last option Permalinks. Once Permalinks window is open you will see it will set automatically default. If you see any URL of your website, like this;


or something then you should change your permalinks right away. Actually, it’s not going to affect your website but in SEO perspective it will affect your SERP ranking. So, you should choose the proper link format to get better ranking. You can check your permalinks from your WordPress dashboard.


There are so many options, like day & name, month & name, numeric, custom etc. you can select any of these but in my opinion, you should select Post Name. Because if you have a blog then your article URL may be like;


So, when someone searches these keywords then the search engine will give these result in SERP. So, you should select Post Name in the permalinks.

So, in this way, you can customize permalinks. This is the 1st step of Basic SEO.

on page seo everything you need to know


Ping is also very useful for SEO perspective. I think you might not know about it but I’m damn sure, after reading this you will know more about ping. When you publish a post or edit or modify, WordPress sends Ping to all Ping Services. So, in this way, Ping Services get notified about your post and search engine will index your latest post. Ping is very important for better search engine ranking.

WordPress notifies almost major Ping Services but we can add Ping manually to get faster indexing. I have a list of all working WordPress Ping Services. You can purchase from Shop section of my blog. Use MSSEO20 promo code to get 20% off!

How to add WordPress Ping list?

Login to WordPress dashboard of your website. Go to Settings and select Writing. Now, select Update Services and Copy all WordPress Ping list and paste it here. Click on Save Changes.

Once you add these Ping list to your WordPress site then you will get faster indexing of your recent updated posts on search engines.

So, in this way, Ping is very important for SEO Perspective and you can add WordPress Ping list manually. This is the 2nd step of Basic SEO.

I hope you like this will help. Thumbs if you like and share if you love. Leave your comments below, If you have another list then share your Ping list in the comments or you can also email me at [email protected]

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See you in the next one.

Thank You.


Lokesh Aryan

Founder & Content Creator at Lokesh Aryan Digital
Lokesh Aryan is Founder & Content Creator at Lokesh Aryan Digital. Currently, working as Freelance SEO & Content Writer. He likes writing, reading novels, playing cricket & volleyball. He loves music. He sings and play guitar too.

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