SEO or Search Engine Optimization is the need of today’s time if you wish to establish yourself and make yourself known in the digital world. But what is it? Well, SEO increases the quantity and the quality of traffic to a website through organic search engine results. Quality of traffic means only that traffic which is drawn to your website by people who are genuinely interested in the products that you offer. The quantity of traffic can be increased only when your website has a prominent page in the Search Engine Results Page or SERP.
With the basic objectives of search engine optimization in mind, it is now important to discuss the ways for SEO stats and site analysis. Here we will discuss seven steps that can help you optimize your site.
Check indexing status
The first step for search engine site analysis should begin with checking what number of your site’s page has been indexed by search engines. You may enter the domain name of your website in the search engine or you may find a suitable search engine crawler for this purpose.
Check the crawling ability for your site’s pages
Use of an SEO crawler is the best way to find out how far your site is searchable. An SEO crawler will be able to identify the blocked pages if any of your site and can produce the list easily. It is very important to ensure that apart from the pages, all other resources used in the website are also searchable. Dynamically generated content will not be indexed by Google and you should take a serious note of it.
Crawl budget needs to be optimized
The number of pages that a search engine crawls in a specific time is referred to as crawl budget. In the search console of Google, you can get a fair idea of your site’s crawl budget. A few factors can improve the crawl budget and can help people who are interested to know this.
Try to get rid of duplicate pages
Crawl budget can be adversely affected by duplicate pages and such type pages can significantly waste time off the search engine.
Indexation with no SEO value must be prevented
Certain parameters for your URL should be defined in the Google search console, in order to prevent Google to crawl the same pages.
Get rid of broken links
Broken links also can reduce crawl budget of a Website very adversely and ensure that all broken links are fixed properly.
Keep the sitemap up to date
Again, the sitemap of your Website is important for finding your Website and keep it updated always.
Internal links need to be audited
A logical structure of the site can produce a great user experience and user experience is directly related with crawling ability. The ranking power for the pages can be greatly increased if internal linking is done efficiently. You may consider checking the following aspects while making an audit for the internal links.
The depth of the click should be good
Build a shallow site structure for your Website so that the important pages can be reached within three clicks from the home page.
Broken links may be a serious deterrent
Broken links confuse visitors to a site and eat up the ranking power of the pages. It may be tricky to locate all the broken links though most SEO crawlers try to show the broken links. Look into the tag, sitemaps and the HTTP heads apart from the HTML elements to identify the broken links.
Redirected links may affect the load time
A number of redirections may be very irritating and affect negatively the load time as well as the crawl budget.
The pages that are not linked with other pages of your website are hard to find by the visitors as well as the search engines.
The sitemap should be improved
A sitemap is very important for search engines as they tell the site structure and helps to discover the content further. The important step to improve the sitemap is to update it whenever a new content is added to a website. You should try to reduce the number of URLs of the sitemap and preferably it should be lower than the limitations imposed by Google.
The speed of the pages should be tested and improved
Ranking for a website in the search engines is affected by the speed of the page loading. You can check the URLs of all the pages on your website manually in the Google search engine and check the speed. Follow recommendations given by Google in order to improve the loading speed of the pages of your site.
Mobile friendliness is a top priority
Google has been giving a lot of importance on the mobile-friendliness aspect of a Website. Indexing preference will be given on the mobile version of the website rather than the desktop version. Therefore you should make a comprehensive audit for your mobile website and test the mobile-friendliness to improve indexing.
Also published on Medium.