The search engine crawls the links of a webpage and after that those links index. Between this process 1st of all, you have to submit all links to your website to search engine. For that, you should create and submit the sitemap to the search engine. The search engine also determines, from where your links are coming like from an external source or internal linking. Now, link building comes in place.
If they are external links then search engine check many factors like whether your links are coming from the appropriate source or spam source, domain and page authority, spam score etc. There are many other factors that affect the SERP ranking but you can imagine, after Google Penguin Update, Google is getting strict about webspam and relevancy. So, it’s not enough just to create a backlink but it should be relevant and come from the authoritative website.
The Google found you are getting a large number of quality links from authoritative websites then Google count your website as a quality source and your website may get higher rank in SERP. If you get backlinks from the spam source or irrelevant website then you may lose your current SERP ranking. So, link building is very important & complicated task in SEO.
What is Link Building?
Creating or getting quality links from relevant niche & authoritative websites called link building. Either you can find the authoritative website and try to build links from it or create a quality content on your website that adds a value to the reader. So, they can share the links on their social media. This is the best way to create more user engagement & getting quality backlinks.
Why is Link Building So Important?
As I said, it’s a very important & complicated task in SEO, because if you have good content on your website but doesn’t have the backlinks then your website can’t beat the higher authoritative websites in a relevant niche in search results ranking. That means your website doesn’t get enough traffic. Your domain authority mainly depends upon the number of backlinks from a number of different domains. So, your website has quality backlinks from different domains.
Higher numbers of quality backlinks drive search engine’s attention towards your website. Those backlinks point towards your website so Google thinks that your content is informative and provide the great user experience. So, chances are getting higher position SERP is high. Sometimes even your website can rank for featured snippets. But for that, you should consider some important factors to rank for featured snippets.
Link building improves your domain authority and page authority. These 2 metrics determine whether your domain is trusted or not. It is given from 0-100. You can check your domain authority and page authority by Moz Open Site Explorer Tool. If your domain has less than 30 Domain Authority & Page Authority then try to create engaging content and acquire backlinks from 50+ domain authority & relevant niche websites. That helps you to boost your domain authority and page authority. So, quality backlinks help you to get strong domain authority, in the result, you get high traffic to your website & it will improve your brand awareness.
Just think about your website, you have some landing pages and some of them are low quality. Low-quality content means “Thin Content” that is the content doesn’t provide in-depth information to readers. No doubt, you can create backlinks of high-quality landing pages but what about low-quality landing pages? The task becomes more complicated when it comes to generating backlinks from low-quality landing pages.
So, in this case, you should create a great content that provides value & in-depth information about your services or whatever to the readers and it should be more than 300 words. Now, you are ready to create backlinks from it.
I know, link building is a long process and it requires more time. You can create quality backlinks in 1 months. It takes time to create the backlinks from authoritative websites. But make sure never try black hat link building tactics to gain backlinks. No doubt you can generate many backlinks within 1-2 months and even you get higher ranking in search results but if Google found it then you may get Google penalty and you may lose your SERP rankings and domain authority.
There are many ways for creating high-quality links to your website. Like the guest post, guest blogging, social bookmarking, article submission etc. You can also use web directories submission but make sure select only those which comply with Google Webmasters Guidelines. These are white hat link building tactics. For that, you have to build your link building strategy. And move your step towards link building campaign.
I hope you understand the importance of quality link building. Now, start creating quality backlinks & improve your domain authority that leads to improving overall SERP ranking. Share if you love this article and stay tuned for more informative content.