Digital MarketingSEO

How to Rank Your Site Effectively with Long Tail Keywords

If you’ve been struggling to rank for your specific keywords, you might need a few new ideas. While those broad search terms with tens of thousands of monthly searches might seem like the ones you want to go for – that isn’t always the case. What if there was a way to fine-tune your SEO efforts and find more success in a particular niche? There is, and that’s with long-tail keywords. Today we will talk about how to rank your site effectively with long tail keywords.

In this article, we’re going to look at how long-tail keywords could actually make it easier to rank your site. We’ll also look at how certain keywords provide more of the sort of visitor you want – one who’s going to spend money. This means you can target the right keywords to give your site a great chance of success, without wasting bandwidth on those looking for a free ride.

How to Rank Your Site Effectively with Long Tail Keywords

What is a long-tail keyword?

If you think of a broad search term, like chocolate – you know it’s probably going to have loads of monthly searches. That means a ton of competition and a keyword that’s quite hard to rank for. With a long-tail keyword, you add a bit to the beginning or end of the term. “chocolate biscuits”. “Diet chocolate biscuits”. “Gluten free diet chocolate biscuits”. “Gluten free diet chocolate biscuits discount”. “Cheap gluten free diet chocolate biscuits discount”. “Cheap gluten free diet chocolate biscuits discount 2018”. Do you get the idea? You can do this with almost any search term and take it as far as you’d like. That’s a long-tail keyword.

As you can probably tell, the more you add to the term – the more niche the results are going to be. That means fewer monthly searches, but this isn’t necessarily a bad thing. Sometimes, a bigger piece of a small pie is better than no piece of a big pie.

how to rank your site effectively with long tail keywords
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Why are long-tail keywords a better option?

While those broad terms might get tons of searches – they’re also incredibly hard to rank for. The great thing about long-tails is they help you by being much easier to rank for. That means you could throw up a number of niche sites covering different long-tails and rank for all of them before you’ve made much of an impact on the broad term. As you’re probably already aware, you need to be on the first page of Google for a term or you might as well be nowhere. So yes – you’ll get fewer clicks with the niche term, but it’ll be much easier to get to the first page of Google in the first place.

As you can see – you need to get on the first page of Google or you might as well not have bothered. You can also see that the higher up on page 1 – the better. This is much easier to achieve with long-tail keywords. Even though you’ll be working with a lower number of actual searches – this could still be the best option.

Why long-tail keywords provide the right sort of visitor

Some long-tail keywords will also provide you with more of the sort of visitors you want. When you try and rank for those broad terms – you’ll often be trying to convince a broad range of people that they should click on your site when the reality is that a lot of them won’t be interested in what you’re offering. You don’t get this problem as much with long-tails.

how to rank your site effectively with long tail keywords
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Those people who searched for you will be pleased to see that there’s someone offering exactly what they were looking for. They probably thought they wouldn’t find a site that caters for them –  but they found yours. This makes them more loyal right from the start. A lot of those people who searched for the broad term were looking for something completely different and never would have stayed on your site for long – and you didn’t waste your bandwidth or ranking efforts on them.

There’s also another factor to remember – certain long-tail keyword additions will provide you with a more “active” visitor – one who knows they’ve got to spend money soon. That’s another problem with the broader terms (or the wrong long-tails). Lots of those people will be looking for something for nothing. A free ride. If you target active long-tails, you can make the most of people who are willing to spend money.

Long-tail additions like “discount” are good for this. These people know they’re going to be parting with some cash soon, they just want to save a bit before they do so. If you can be there with the discount they’re looking for, you could make a sale. Other additions like “review” or the current year can also be good. You’ll want to avoid additions like “free” or “download” – as these people aren’t normally looking to spend money.

One long-tail keyword addition you could use it “scam” or legit”. This might seem counter-intuitive, but people often search for these terms when they first learn about a product – so they can check if it’s legit or not. If you can be there to reassure them, you could make a sale. Just make sure the product is actually legit and that you aren’t scamming them too.

Hopefully, some of these tips will work for your so that you can start making more success from long-tail keywords. Sometimes, you need to think outside the box a little while creating SEO marketing strategy and keyword choices. As you can see, you don’t always have to go for those highly competitive, highly searched for terms. Sometimes there’s a better option.

Peter Ellington

Peter Ellington has been writing about internet marketing issues similar to this for a number of years. He knows how important the right education can be for those new to the industry, which is why he also works for a local tuition agency, SmileTutor based in Singapore.

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