Today, I’ll talk about how to be a copywriter and earn money from home. Did you know that 74% of the web browsers pay attention to the quality of spelling and grammar at the company websites? 59% of companies will simply avoid or reject doing business with a company who produces websites with grammatical errors or spelling mistake. (Source: Real Business)
Looking at these statistics it is evident that a copywriter requires a specific skill set to produce attractive content that people are willing to read as well share. Anybody can write a proper content with good sentence formation. However, to be a good copywriter there are a few essentials that need to be followed and strategically implemented into the writing to make it more interesting and eye-catching.
So, before we delve into how to be a copywriter and earn money from home, let us know what copywriting really is all about.
How to be a Copywriter and Earn Money from Home
How to define copywriting?
Copywriting is a particular method of writing or creating compelling content, mainly for promotional and marketing purposes of a brand, business, product or idea. They are usually created for posting online in blogs, company websites, etc. or for print media such as newspapers, pamphlets, brochures, etc. It is basically a type of salesmanship but in the written form.
What are the general opportunities in or types of copywriting work?
There can be a number of profitable opportunities and lucrative types of copywriting work. Some of them are listed below:
- Online advertising – Writing Online Sales Pages
- B2B Copywriting – Lead Generation Pages
- Direct Mailers
- Product Descriptions
- Print Advertising
- TV Scripts
- Radio Scripts
- Video Scripts
- Brochures/Flyers/Pamphlet Content
- Company Information or “About Us” Pages for Company websites
- PPC Ads
- Social Media Content
- Customer Buying Guides
- Technical Copywriting
- SEO Copywriting
Now that you have a brief idea of the various areas you can opt for copywriting in you should carefully choose your niche as it will increase your focus on the particular field of copywriting chosen by you and help to create better results.
What are the key skills required to become a good copywriter?
We know that there are a lot of advantages of working from home – that is, to be able to work from the comfort of your own home, to work at your own pace and timetable with no pressure of meeting deadlines.
Also, there is no problem of commute which in turn saves a lot of time as well as money. However, without possessing the necessary skills and efficiency that a copywriting work demands, it can be very difficult to produce quality work and earn a respectable amount of income from it. There are 5 basic skills which can help you become an efficient copywriter. They are:
Creating content with proper grammar, zero errors in sentence formation, avoiding spelling mistakes and making it presentable are a must in copywriting. Whether you write 50 words or 500 words it is crucial to writing the content strategically with utmost fluency in the language that you write it in and also, proof-read it. A copy should never be written in a hurry and there should be minimal or no repetitive words or sentences.
A copywriter should always have the knowledge of their target audience in order to create content appropriate for them specifically. The write-up should aim in building a communication with the specific audience and cater to their knowledge and interests.
A copywriter must know what kind of tone the writing demands. Contents can require a casual, formal, technical or any other kind of tone as per the product or page demands. A copywriter should be well-versed in writing in different tones as well as switching between them.
Sticking to the Point
While producing a copy, it should always be kept in mind what you are writing about. A copywriter most always stays focused on the subject and write alluring content based on that, instead of dwelling around the point. Readers tend to lose focus very easily and therefore, a copywriter must carefully form the content in such a manner that it starts with a strong introduction keeping the readers engrossed, get to the point in the main body and then end with a strong conclusion so that the reader is left asking for more or wanting to give an opinion.
A steady knowledge of the working of the Search Engine Optimization (SEO) tools should be one of the essential factors known to a copywriter. Making your copy ‘search engine friendly’ is the aim of most companies in the recent days and using the keywords judiciously in any kind of content is what is required to make its presence felt in a better way.
If you can nail these 5 crucial areas proficiently and skillfully, then you are already a step ahead of being a good copywriter.
How to Get Copywriting Jobs from Home?
With the advancement of the internet and other social networking platforms, on today’s date, it is very easy to find a copywriting job. Following are the various agencies through which you can become a copywriter and earn money from home:
These are online platforms which hire copywriters to work for clients at very reasonable rates. However, these sites are more beneficial for the clients as they get to pay a very lower value for their work to the copywriters and this, in turn, affects the income of the writers.
In these kinds of platforms, the pay is comparatively much higher than those in content mills. Although there is freedom of working at your own time and convenience. However, to get a freelancing copywriting job you have to pitch for your work, unlike the ones in content mills.
Start you Own Business
To become a self-established freelancer or to start your own freelancing business there goes a lot of hard work in promoting your own work by creating a website and building up a decent portfolio to get caught in the eyes of a client. However, this type of work has a very high potential for earning a good income.
Tips and Tricks to Make your Copywriting Skills Sharper:
- Make sure there are no spelling errors or grammatical mistakes
- Keep the content to the point, crisp and compact. Do not tend to make it complex.
- Give some time to write the headline/subject line and make it attractive to the readers
- Changing certain phrases strategically can make a big difference to the product
- Putting social proofs such as the no. of subscribers, no. of likes and shares makes the content more valuable and therefore, more alluring
- Give your target audience a reason as to why one should buy or use the product in the most adept way possible
- Include the number of questions in your copy to make the read cross-question themselves
Those who have a passion for writing and a side of creativity in them, copywriting is the best work for you. So, do not let your creative side go to waste!
Also published on Medium.