Before we get to know about the basics of search engine optimization or how to get complete SEO services at affordable rates, we first need to accept one simple fact that Google is the best means to for any SEO tools in any kind of business.
According to stats, Google accounted for over 79% of all global desktop search traffic, followed by Bing at 7.27%, Baidu at 6.55% and Yahoo at 5.06%, in the year 2017. This gives us a clear picture of how if you want to rule at SEO, you have to play by Google’s set of policies. (Source: Net Market Share)
Coming to the more basic ideas of SEO now, let us first look into the entire concept of SEO.
What do we mean by Search Engine Optimization?
Search Engine Optimization or SEO is the mode of marketing which aims at increasing the visibility of businesses in organic or non-paid search engine results through a strategic way of wordplay and use of other technical and creative elements. It is usually done for increasing traffic, improving rankings and creating awareness in search engines. Designing engine-friendly websites are no doubt a difficult and complicated task but if you learn how to use certain terms and phrases, know how to build high-quality and relevant links, then you will slowly get the hang of it.
How do search engines work?
Search engines have two set rules of operating which are as follows:
Crawling and Indexing
This means that when we create ‘links’ on pages or websites, these links help to connect with the search engines through what we call as ‘crawlers’ or spiders. Basically, the ‘web’ services work that way. All these documents are interconnected. So, when a search takes place in any organic search engine like Google, Yahoo or Bing; the web transfers the stored information in a few seconds time to us.
Provide Answers to Searchers
This system works according to the relevance and popularity of the search. Once an online search is made, the search engine provides us with the specific pages aligned with our questions and ranks them in order of relevance and popularity. Relevance and popularity are calculated through algorithms and ranking are done in order of quality of content.
This shows that search engine optimized websites have a better chance of appearing at higher ranks and gain more popularity if used in the right way.
Why is SEO Marketing more useful and relevant?
Most businesses rely on digital marketing these days as the internet has become the highest point of contact between businesses and the target audience. Most people also rely on Google searches for getting answers on queries or information on products. Therefore, the best bet, in this case, is SEO marketing to directly get traffic and get recognized and seen by your target audience.
Increasing Visibility and Online Presence
Online presence is a very important thing for all businesses to create a brand name for themselves. This can be done successfully if the websites are SEO based.
Precision in Tracking
Targeting the relevant set of audience and increasing the popularity of your product can be done most efficiently and effectively through SEO Marketing. This gives way to tracking and measuring your online visibility, increasing traffic and other such data very easily.
Now the question arises that how to go about with these SEO services.
For this we provide you with some of the best methods to get SEO services at affordable rates as follows:
How Can I Get Complete SEO Services at Affordable Rates
Ironically, the most foolproof way to do this is by searching online! Yes, that is true. Getting SEO services at inexpensive rates can be best tracked through the online searches and booking in advance can save a lot of money.
If you are familiar with other business owners who have already used SEO services, you can take references from them. This way you do not go in blind and quality is also ensured.
Always make sure to take samples or demos before you book any SEO services at affordable rates because at times quality might get compromised due to low rates.
Make sure that the SEO service provider is not inexperienced and knows what he is doing. If you have little or no basic knowledge about search engine optimization and its tools, it is better to gain some prior knowledge before you hire anyone.
Sometimes providers do not speak of certain ‘hidden costs’ which later create problems. Therefore, always get clarity of any hidden costs or such whenever hiring a potent SEO service provider.
Refrain from choosing any services showing affordability in prices which are not as relevant a popular if you are entirely depending on your online search and going for hiring an SEO service provider. Only go for those who have good reviews and higher rankings.
Even if going for a too inexpensive service is not advisable, we give you the above ideas and tips for your better understanding and knowledge of the SEO world.
P.S. – We provide 100% White – Hat Complete SEO services at affordable rates. We also provide individual SEO activities as per client’s need. For more details regarding services and charges visit SEO Packages section of my website. We also provide content writing service for your website and blog writing service. For more details visit SEO Packages page or feel free to contact me at [email protected]
Also published on Medium.