Influencer marketing is a type of marketing which focuses on using key leaders to successfully drive your brand image in a larger market. An influencer can play the role of influencing the customers on your behalf even when you do not approach the customers directly. Majority of influencer marketing is attached to social media components through which the word can be spread quickly by use of personal social channels.
If you have been planning to start an influencer marketing campaign, you should start with Instagram Influencer Marketing campaign.
From the following discussion, you will understand what is an Instagram Influencer and the reasons to choose such an influencer for your business.
Why you should choose Instagram for your marketing?
Though there are many other social platforms available, Instagram remains the first choice for influencer marketing role due to its huge audience. There are social media platforms which have a larger audience than Instagram, but none of these brands have a higher rate of interaction than Instagram.
Apart from a high rate of engagement, most of the top performing posts on Instagram are product related. The audiences seem to have a better freeness when interacting with such product related posts and the user base respond to sponsored posts very actively. This is why influencer marketing often uses Instagram as the preferred social media marketing channel.
There has been a steady growth in the Instagram influencer marketing program since the past few years and the future of such growth seems very bright. People now are spending a lot of time reading stories on Instagram compared to other social media platforms. More and more Businesses are inclined to choose Instagram for advertising their products due to such high engagement rate.
Here is a fantastic article about how to use Instagram to promote your brand and drive sales by Neil Patel.
It is expected that by the year 2020, Instagram marketing will touch a new height and Businesses will use ads more to boost the organic reach. Instagram has opened up an effective marketing strategy for Businesses and Business has started to leverage the strong potential of this social media.
By now you must have understood the role of Instagram Influencer and now is time to discuss the need for an Instagram influencer marketing. Though Instagram is a very powerful social media platform for Business marketing, common strategies may not fetch significant result in the cut-throat competition of the market. Instagram influencer marketing is a very effective method to become more visible and to increase the engagement of a wide base of customers.
The individual who will be taking the role of an influencer marketing has to be a very well-known personality in society and must have an impact on the target audience. When the USPs of the products of a company is introduced by such influencers, it can positively influence the customers’ decision-making process.
Read More: How to Find Influencers for your Brand
Both micro and macro influencers can help in maximizing conversion rates, increase brand awareness and improve the ROI of a business. The social recognition that these people have helped to build the trustworthiness of a brand and level of confidence in these products is increased. Some key reasons for the selection of Instagram influencer marketing are discussed in the following paragraphs.
Here is the infographic giving some more reasons for choosing Instagram for marketing;
A new way of using hashtags
By using an adequate number of hashtags, can generate more engagement and an Instagram influencer can leverage such element effectively. Effective and intelligent Instagram Influencers know the efficient use of such hashtags which do not look like spam. This way the influencers can help the Businesses to get discovered is a great way for promoting a Business product or service successfully.
Consumer trust in a Business gets accelerated
Reputable and active Instagram Influencers have established a lot of loyalty and trust in social media. They will have huge followers who ardently admire the posts made and normally get influenced with the messages. This unique ability of an Instagram influencer can sway the audience in favor of the products of a Business easily.
The authentic relationship with customers that an Instagram influencer has established goes a long way in establishing a Business in the market. Businesses can very well leverage this opportunity to place their products by different interesting modes of advertising through the influencer.
Accurate targeting for the right customers
An Instagram influencer has a wide network in the social field and it becomes easy to target the right customers for a particular product. There is wide variation in the demography of customers and targeting right customers is necessary to increase product marketing.
Search engine ranking can be boosted
Instagram influencer marketing can influence the SEO in a big way and this can make the brand more visible online. When a company opts for Instagram influencer marketing, a considerable difference in traffic to a website can be observed. Digital influence can be a great way to reach the targeted audience and to improve the conversion rate.
Instagram influencers provide authoritative links, and this is extremely helpful in making a Business successful. Google search engine rankings can improve when effective backlinks are provided in the web pages.
Also published on Medium.