Today, start-ups are dominating the business landscape. 9 out of 10 people are investing their money, time and effort in starting a business. However, they are hitting a roadblock when it comes to advertising their brand or business. With the rise of digital media, even large businesses are feeling the pressure. If you are wondering what is the best way to promote your business, you’re in luck. Given below are some of the ways you can reach your target audience.
What is the Best Way to Promote Your Business
Create a Website
Compared to traditional marketing methods, digital marketing is inexpensive. So, the best way to advertise your business is by building a website. A website is similar to a storefront of a physical store.
Since this is the mobile-first era, make sure that you have a responsive website design. A responsive website works seamlessly across desktop and mobile devices. You will be able to connect with both desktop and mobile users.
Set Up a Google My Business Account
Google is more than just a search engine. It is also a business directory. You can take advantage of this. By setting up a Google My Business account, your business will be listed on Google search and map.
Your business will be easily found on search engines. It is one of the most effective ways to connect with your local customers. While creating an account, ensure to accurately enter NAP (Name, Address and Phone Number).
Insert CTA in Your Business’ Email Signatures
Even in this modern digital era, email marketing continues to be a powerful Internet marketing strategy. When you send bulk emails to your potential client/customers, include CTA (call to action) in the email signature. Make sure that your email template and CTA is worthy of grabbing attention.
Leverage the Power of Social Media
Developing and implementing a social media strategy will put your brand in front of your audience. Connect with customers by running campaigns on Facebook, LinkedIn, Twitter and other social networking sites. These platforms will keep you in touch with the existing customer.
You will also be able to reach new customers. Study the market and adjust your campaign as per the demographics and location you are targeting. You can also make use of Facebook Live and Instagram stories. Facebook is all set to launch 360-degree view.
You can also include that in your social media campaign. If you create attractive campaigns, you can enhance your organic reach and impressions. For quick results, you can boost your posts and get paid traffic.
Optimize Website for the Search Engines
Search engines are used by users to find information, products or services. Your visibility on search engines likes, Google, Yahoo, and Bing are critical. Implementing SEO best practices will help you to dominate the web landscape. You will also obtain a higher rank on search engine results pages (SERPs).
The higher you rank, the more will you appear credible in front of your target audience. Search engine optimization techniques will fetch you the organic ranking and drive traffic to your website.
Create and Manage PPC Campaigns
Search engine optimization will get you traffic, leads, and sales, but it will take some time. If you do not want to wait and want quick results, PPC is your solution.
PPC stands for pay per click advertising. It is a paid form of advertising where your website will appear above organic search results. You can be sure of online visibility. Google has its very own paid advertising product, AdWords. You can make use of that. Make sure you are very well aware of how can you run a successful Adwords campaign.
Manage Your Online Reputation
The online world is a notorious space. While it can help you establish a brand image, it can also ruin it within seconds. So, in between the promotion of your business, you need to focus on managing your reputation. You need to check whether you have any bad reviews on the digital and social media channels.
If yes, you need to see to it that the negative reviews are pushed down and the positive ones are promoted. ORM need to go hand-in-hand with your advertising efforts for the best results.
When embracing digital marketing, remember that this is a volatile landscape. In order to reap results, you have to be ready to constantly adapt your strategies. At present, AI, AR and VR technologies are changing the face of online marketing. Even voice assistants are playing a critical role. You need to consider all of that when promoting your business.
Besides using digital marketing tactics, you can also make use of conventional methods of advertising. You can combine TV, radio and newspaper marketing with online marketing to gain optimum exposure. Giving out freebies is another way to attract the attention of the target audience.
Are you a business owner? What techniques are you using to promote your brand or business? Kindly share your experiences, suggestions, and tips in the comments below.
Also published on Medium.