Content is the heart of every website or business. It should be unique, well written, effective, SEO optimized, actionable & relevant to your business. If your content is well written & proper describing your business then it helps your customer to understand better your business. So, for small business or industry or any website/blog content is the most important thing. When it comes to SEO perspective, SEO adds more value to the content which means it helps you to get more traffic towards your website or business. So, without any further due, let’s dive into measure value of SEO optimized content.
10 Ways to Measure Value of SEO Optimized Content
How does Google determine your content is high-quality or not?
As we all know, Google’s last algorithm update was in 2012 which is Google Penguin Update. After Penguin update, Google is very strict about webspam & relevancy. Google also changes the ranking algorithm. So, your content should be high-quality & relevant to your website niche to get higher ranking in search results. But the question occurs, how does Google determine your content is high-quality or not? So, for that Google has many options but we are going to discuss only 2 of them.
When you check your Google Analytics report you might have seen Behavioral Report tab. This tab gives you complete information about your content, user explorer, engagement, site speed, site search, events and much more. From this tab, Google analyzes user explorer, engagement & site content to determine your content. Site content tab has the primary dimension called Avg. Time on Page which gives you the data about average time any user spend on the particular page. If the average timing is high which means people love to be on your page and it has the quality content. So, in this way, Google determines your content.
The raters are the actual persons who are recruited by Google and those raters determine your content’s quality using quality rating guidelines.
Make sure before writing anything because it is checked by bots and humans. If both are satisfied only then your content will get higher ranking in search results.
Read More: SEO Made Simple: A Step-by-Step Guide
Heading or Title:
This is the 1st thing people will see after landing on your website. In most cases, title tag & h1 tag both are same. The title tag tells Google what is your page is about. You can target one or two keywords in your title but make sure there are no keywords stuffing. But in my opinion, you should consider adding Schema markup to add summary about your article or page instead of adding keywords in it. So, Google can easily understand it & you can also prevent keyword stuffing. The length is also mattered & it adds the SEO value to the content, you can give 65-70 characters title but if you give more than 70 characters Google will cut it & show only 70 characters. There are many tools out there, which helps you to create an attractive title so people attract to your article and read it.
Keywords are the most important part of the content & for SEO perspective too. You should make a list of the keywords which you want to target your content while building SEO strategy. Before writing select some of the keywords and keep in mind while writing the content. So, you have an idea about your target keywords and you can easily optimize it. The one thing you should keep in mind while keywords targeting, you should target long tail keywords instead of short tail keywords. Because the chances of getting higher rank in search results are more comparable to short tail keywords.
The importance of keywords is to get higher rank in search results so your keywords play important role in SEO. For choosing the keywords you should use Google Keyword Planner or Google Trends. If you are new, then chances of getting a higher rank are very low because of competition. So, you should target medium or low competition keywords with 100 monthly search volume instead of high competition keywords.
Fresh & Unique Content & Content-Length:
We all know the importance of the keywords but only keywords are not important in the content. You should maintain the quality of the content. You should focus on quality & quantity of the content. If you just focus on to target keywords your article looks like spam and Google will not give it a higher position in SERP.
As per SEJ’s report, more than 2000 words article is preferable by Google and chances of higher ranking in SERP compared to 500-700 words article. So, try to make longer content that doesn’t mean, you should consider another topic into it. Try to write longer and high-quality content which is relevant to your website niche. As per Google’s report, Google considers “Thin Content” which article has less than 300 words. So, content quality, as well as content length, also matters for getting higher ranking in SERP.
As per Harsh Agrawal sentence, “Images speak a thousand words” You should consider adding images/screenshot or tutorial videos in your article which gives reader better understand. If you are writing about tutorial then you should add screenshots and tutorial video in your articles. So, people can easily understand what you are saying & from an SEO perspective, you can drive traffic from YouTube. But from an SEO perspective, adding an image with alt-text is a great way to get traffic to your website. Because Google images are also rank in SERP so if you add an image to your article with alt-text so the chances of getting traffic from google images if high. Alt-text is the specific word it may be the keyword which describes your content.
Many bloggers take a picture directly from Google images and put it on their blog which is not a good habit. If you write the content then you should add the original images not copied from others. And if you copy an image and it is copyrighted then Google gives you the copyright penalty. So, try to make the original picture into the content.
If you are using the original image then it may be a large file and if you add that image to your post then it takes time to load and that is not good for SEO perspective. So, before adding any images to your post or website, you should optimize it first. There are lots of image optimizer software out there so you can simply optimize your images.
Usually, many marketers use meta tags to target keywords. But after Penguin updates Google no longer rank accordingly meta tags. So, instead of targeting keywords in meta title and description consider adding Schema markup. But if you want to add keywords in meta title and description then you can add one or two keywords but try to make the attractive title so people will attract to it. You should add 65-70 characters meta title and 165-170 characters meta description.
There are many factors which affect the Google ranking. Readability is also mattered for higher ranking in SERP. Readability means how good your content is to be read by people. The spelling & grammar mistakes, long paragraphs, more than 10% keywords density etc. If you are using WordPress website then there is a plugin called Yoast SEO which helps you to check readability. So, you can easily check the status and make changes accordingly.
To avoid grammar and spelling mistakes you should use Grammarly or Ginger tools. There are several other online tools provide this features.
URL is the link to your content. Google will understand your content from URL too. URL contains keyword & content title. You shouldn’t add category or date to it. Try to make it simple and so Google or anyone can easily understand what your post or article on about. You should also change the permalinks to the post name so your URL will automatically create by post name & it will remove other things from it like signs, numbers etc. You can also put one or two keywords in it but make sure about keyword stuffing.
But in my opinion, you should consider adding Schema markup to add summary about your article or page instead of adding keywords in it. So, Google can easily understand it & you can also prevent keyword stuffing.
Quality Link Building:
After Penguin update, Google is very strict about webspam and relevancy. You can’t take a shortcut for link building. So, now only creating backlink is not enough. You should focus on creating quality backlinks. You should search for that website which is related to your niche and try to create backlinks from it.
Contextual links are still very useful compared to other links from an SEO perspective. So, you should put the external links within the body section. The source is trustworthy and should be relevant. You should also insert your own pages and posts which is good practice & it also helps for better indexing. Links from relevant & trusted sources are incredibly valuable for SEO perspective.
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Also published on Medium.