10 Latest Content Marketing Trends you should be Following in 2018

10 Latest Content Marketing Trends you should be Following in 2018

It’s two thousand eighteen (2018) and we can’t stress enough on the importance of content marketing for the development of your website and your business. When the level of competition has surpassed the level of imagination, it is time for you to step-up your content marketing game to survive the competitive tide. To remain in the race for a long time and to emerge as a winner, in the long run, content marketing should be a priority in your marketing strategies.

Following points are some of the most popular and latest content marketing trends;

you should use these to ensure that you don’t lag behind in the marketing race:

Content Re-marketing

No matter how well you promote your content there will always be a chunk of the target audiences who will miss out of on them. In order to ensure that the majority of your potential lead sees your content, adhere to content remarketing. It also helps the audiences to revisit your website, who were not able to finish the content before.

Embedded Videos and podcasts

These are currently raging as the most effective content marketing trends in the marketing world. These not only help the target audiences to get the gist of the post within a short time but also tend to appeal to them more than reading out a bland blog post.  The ease of understanding and the opportunity to multitask make these latest content marketing trends popular among the audiences. Use it in your favour to drive maximum results.


Humour will never go out of the trend; use this tactic to engage more audiences and to maintain old leads. Add a touch of humour to your content by making them funny. Use the crazy trend of the memes to market your content to the light-hearted crowd. It will not only interest them but will also increase your website traffic.


These days nobody leaves out an opportunity to promote themselves, then why should you? Go with the flow but don’t follow the crowd; find out unique tactics to promote your content on the web. Create a strong base of the community for your targeted group of audiences and tailor-made your content promotions accordingly.


Don’t you dare to overlook the look and feel of your website? The ambience of every place matters a lot these days, even if it’s on a virtual platform. If you want to attract more people to your website, make it more appealing. Besides, increasing the appeal, work on increasing the interactive feature of your website. The more interactive is a website; the more chance it has to succeed.

Voice Search

It is definitely THE next big thing in the world of technology.  It has already started taking over the ordeal of regular research. Keep this point in your mind and frame your future content from the perspective of voice search. If you incorporate this practice into your content marketing strategies early, it will help you to be prepared for the future.

Marketing Automation

Marketing automation is emerging as one of the most effective latest content marketing trends because of its outstanding features. It not only makes marketing easier but it also helps you to manage the work effectively. Utilize the benefits of marketing automation to market your content well.

Method of Trial and Error

Undoubtedly one of the best methods that you can use to improve your website. Though it requires a lot of patience and observation, it is worth trying to find out what works and what doesn’t for your website. Experiment with your content on a regular basis to find out what ticks your target audience in the right way and what turns them away.

Read More: How to Measure the Result of Content Marketing Strategies

Repurpose old content

If new is silver then old is gold. Remember this while dealing with your old content, over time it will provide you with an insight to your own efforts. Take a cue from old content and learn to improve the quality of your new content. Repurposing old content can also serve as the fodder to the times when you are low on new content material. Use them wisely to maximise your profits.


It is the most indispensable marketing tool ever. No matter what year it is, if search engines exist, then Search Engine Optimisation is surely making its way into the list of the latest content marketing tools. Optimise your website from time to time to market your content and your website efficiently.

Read More: How to Build Content Marketing Strategy for SEO Growth

Always be aware of the latest content marketing trends, so that you can upgrade your content marketing strategies according to it. In order to succeed in the long run, it is extremely important that you incorporate the latest trends in your content and the website to garner the best results.

Lokesh Aryan

Founder & Content Creator at Lokesh Aryan Digital
Lokesh Aryan is Founder & Content Creator at Lokesh Aryan Digital. Currently, working as Freelance SEO & Content Writer. He likes writing, reading novels, playing cricket & volleyball. He loves music. He sings and play guitar too.

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