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10 Quick Tips Regarding How To Rank For Featured Snippets

10 Quick Tips Regarding How To Rank For Featured Snippets

To rank for the featured snippet is very important to get a high amount of organic traffic. As per SEJ‘s statement, nearly 30% of Google search results contain featured snippets. And Google continues to increase this numbers. You should know the importance to get top most position [Position 0] in SERP. In 2017, Google shows the topmost result in different styles. So, I collect almost every different types of featured snippets & put it together.

When I search for how to make a chocolate cake, Google shows me an NDTV’s article with image & website link. So, it’s a featured snippet, looks different compared to other results of SERP. Basically, it’s a topmost result also called Position 0, it obvious that it’s CTR is high compared to other search results. So, to get a high amount of organic traffic your article should be rank for the featured snippet.

rank featured snippets

Google started showing featured snippets from 2013 according to SEJ. And here is the criteria of Google for displaying a featured snippet;

When we recognize that a query asks a question, we programmatically detect pages that answer the user’s question, and display a top result as a featured snippet in the search results.

As per Google’s statement, Google programmatically determines whether a page contains an answer to the user’s question or not and displays the result as a featured snippet. If you want to rank in the featured snippet? Here are the top 10 tips you should consider to get rank on the featured snippet.

Clear the Difference Between Featured Snippet & Rich Snippet

A Rich snippet is the structured markup data which you can create by using schema.org which means you can create a rich snippet for your website or post or webpage to get higher ranking in SERP. But when it comes to the featured snippet, it is determined by Google. You can’t create it. It is programmatically created by Google when any user searches for the certain terms. So, both things are different & both are very important for SEO perspective.

Check Featured Snippet Using 3rd Party Tools

SEMrush

1st of all you should check whether your website is rank for a featured snippet or not. There are many tools out there which allows you to check featured snippet on your website. You can use SEMrush, Moz or Ahrefs tool & it also shows you that in which format featured snippet is ranking for your particular post. That’s cool! Right? Once you check that your website is ranking for featured snippet then you can go further.

rank featured snippets

The Format of Featured Snippet

When you check your website by using 3rd party tools and you found that your article is ranked for featured snippet which is the best thing happened to your website but you should also check the format of the featured snippet. Both must be same or if not then try to fix it. Because if the user wants the information then Google gives him as many information he wants. So, Google automatically adds some data in featured snippet so the user gets anything he wants in one place. So, create your content with full of information and try to make in the same format as a featured snippet.

Page 1 Ranking*

You might wonder, why I use “*” instead of “:”? Usually * is used for “Required” field & to get rank in featured snippet your website must rank on 1st page of SERP for particular search term otherwise it is impossible to rank for the featured snippet.

You should properly optimize your website to rank on 1st page of SERP. Once your website is rank on 1st page of SERP for particular search term then you should follow the further steps.

Research & Development the Opportunities

Once you get ideas about your website like, is it currently rank for featured snippets?, is it rank on 1st page of SERP for the particular keyword? then you should do the research for the opportunities on Google, how people are searching on Google! Like you should try some phrases we discuss previously like how to make a chocolate cake, What is SEO etc. to get ideas about how & on which types of phrases Google gives the featured snippet. And try to create the content regarding it.

 

 

rank featured snippets

Like if you are writing about SEO then you should add some paragraphs regarding what is SEO, how can I get rank on 1st page SERP, How can I increase the number of backlinks etc. And try to give a proper answer in 80-90 words because in featured snippet Google allows 80-90 words. So, chances of getting rank on featured snippet are high.

on page seo

Be the Best at Answering

Most the examples we discussed earlier are the questions & the most accurate, informative & relevant answer is rank for the featured snippet. So, you have to be best in answering the questions which users ask usually. While answering the question one thing you should keep in mind is, give a proper answer in detail with table or graph.

 

 

rank featured snippets

When you search for “how to install Kali Linux on mac” there is a document file of kali.org is the featured snippet of this search term. They describe the proper method for images. So, you should answer the questions in details to rank for the featured snippet for the particular search term.

Improve your Grammar

If your grammar is good then your content may be rank for the featured snippet. Your content should be grammatical mistake free to get higher rank in SERP. Grammar also affects your overall ranking because Google never wants their users to read incorrect information. So, you should use Grammarly or Ginger or other online tools to recheck your grammar.

Write the “Summary Paragraph”

Summary paragraph means the summary of your article describes in one paragraph. This summary paragraph basically placed at the end of the article like the conclusion. But when you write the article about What is SEO? A Step-by-Step Guide then you should add one “Summary Paragraph” about What is SEO? at the starting of the article. It should be well written without any grammatical mistake and properly describe the SEO definition. It increases the chances of getting rank for the featured snippet for what is SEO search term.

Start With the Answer!

As I said in my previous step, you should add Summary Paragraph in your article. Same thing happens here but you should start your article with the answer. Like if someone asks you anything and you reply to him so the user gets everything he needs at one place which increases your CTR. But instead of this, you replied the proper answer after some irrelevant lines, then he may ignore you and move further. So, start your article with the answer to get rank for feature snippet.

Local Business Also Rank for Featured Snippet

As I said at the beginning of the article, nearly 30% of Google search results contain featured snippets and these numbers are increasing. While moving around the search engine, I found the feature that I didn’t know that is, the local business also rank for the featured snippet.

 

rank featured snippets

Search for “SEO jobs” & you will see the featured snippet of the local jobs. Like if you are Indian and you are living in Mumbai & you search for the same phrase, you will see the featured snippet like jobs in Mumbai. So, now you have the proof & you can say that the numbers of featured snippets are increasing.

Check “People Also Search” Tab

When you ask Google, Google gives the featured snippet with lot’s of SERP results & also “people also search” or “related results” which is very helpful to get ideas about the keywords, topics etc. So, you can get the ideas about what people are searching, most relevant keywords so it is very helpful for keyword optimization.

In this way, you can rank for featured snippet & there are many other ways to rank for the featured snippet. The featured snippet is the most important thing when it comes to SEO because you can drive a high amount of organic traffic to your website.

That’s it. I hope you like it. Thumbs if you did and share if you love. Leave your comment below and remind me if I forgot to mention something.

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Why Must You Experience Facebook Instant Articles at least Once in Your Blogging Career

How to Setup Facebook Instant Articles for WordPress

You might hear about Instant Articles by Facebook if not then Instant Article is the new feature of Facebook which allows your article loads up 10 times faster than a web page of your website. That’s cool, right? If you are a blogger or news/media channel then this is the good option for you. So, stick with this article & I’ll share you some great things about Facebook Instant Articles with its pros and cons & how you can set up Facebook Instant Articles for your WordPress website.

What is Facebook Instant Articles?

Facebook Instant Articles is the feature of Facebook that allows your article loads up 10 times faster by using customized mobile format. It loads up 10 times faster than a normal web page. So, your readers can easily read your article without going to your website. Overall it provides better user experience. There are many popular websites using Facebook Instant Articles on their website. Like TechCrunch, BuzzFeed, Mashable etc. So, it’s a good option for them who write their own articles. If you are following these website’s Facebook page then you might have seen lighting icon at the upper right corner of the article. If you press that icon then the article converts into the customized mobile format and then you can easily read that article.

Pros & Cons of Facebook Instant Articles

All the good thing in the world have pros & cons then why not for Facebook Instant Articles? And you should know about it before applying for the Facebook Instant Articles.

Pros:

  • If your content loads up fast then the readers can easily read your content. So, it gives better user experience.
  • Your article loads up fast so the readers can easily share it on their groups or to their friends. So, you will get more exposure.
  • More than 3 Billion people are using Facebook, so if your article is great and people will love it then you will get a high amount of referral traffic to your website from Facebook.
  • If you are sharing one of your article on your Facebook page then chances of getting more reach to your article & your Facebook page are high.
  • Now, Facebook started its own monetization platform which is called Audience Network. So, your content is advertisers friendly or provide high value to the readers then you can monetize your page and earn money from it.
  • If you are living at those places where internet connectivity is weak compared to other cities then you don’t need a good internet connection to read these articles.

Cons:

  • Your Ads [Google Adsense & other publishers ads] can’t be seen by people on Facebook Instant Articles. It is the biggest con of Facebook Instant Articles.
  • People can only see the article, not sidebar, header & footer. So, if you place any newsletter signup box or featured articles or something that is important to you will not see by people.
  • If you are serving tutorials or step-by-step method article then this is not for you because Facebook doesn’t allow videos or photos in Facebook Instant Articles.
  • If you are using shortcodes to generate sign up form, content form or something then this will not be displayed in the article.

So, these are some pros and cons. Now, it’s upon you to choose this Facebook Instant Articles or not. If you are the blog then you should consider using this in your WordPress website.

Requirements for Setting up Facebook Instant Articles:

There are 7 things you should have to use Facebook Instant Articles which are given below;

  • More than 10 Article on Your Website/Blog
  • Facebook Page for Your WordPress website
  • Create Facebook Page App [Optional]
  • Instant Articles for WP Plugin
  • Payment Details [Optional]
  • Submit for Review
  • Insert Ads into Instant Articles

Now, you are ready to apply for Facebook Instant Articles.

Sign up for Facebook Instant Articles:

facebook instant articlesYou should visit the Facebook Instant Articles & click on Sign up to create an account. The new page will open in the new tab. Now select your WordPress website page and then agree with the Instant Articles terms. Now, choose Access Instant Articles Tools.

facebook instant articlesYou will see the publishing tools tab of your Facebook Page & new section called Instant Articles added. Now, 1st thing you have to do is prove the ownership of your website by choosing to Authorise Your Site. Click on Authorise Your Site & copy that code into the head section of your website.

facebook instant articles

Login to your WordPress dashboard. You should use Insert Header and Footer plugin to add HTML code into your website. Paste the code into the head section and Save Changes. Again goto the publishing tools of your Facebook page & paste your website URL. Now, click on Claim URL. If you get the confirmation that means you claim the ownership of the domain/website. And If you don’t then try again in after some time.

facebook instant articles

Now, you should add an Instant Articles RSS Feed for your website. For that, you have to log in again to your WordPress dashboard. Install & activate Instant Articles for WP plugin. After activation of the plugin, you should just copy /feed/instant-articles and the URL of your website URL. i.e http://lokesharyan.com/feed/instant-articles

facebook instant articles

Now, copy your new URL and open publishing tools of your Facebook page and paste it into Production RSS Feed & Save. Once you get the successful message that means your RSS Feed URL is added and It will refresh automatically every hour.

facebook instant articles

Setting up Facebook Instant Articles WordPress Plugin

facebook instant articles

In the last step, we instant Instant Articles for WP plugin and generate RSS Feed URL. Now, you should set up Facebook Instant Articles plugin. For that go to the Plugins section and find the Instant Articles for WP and go to the Settings. Now, you will see this plugin needs the Facebook Page ID. You can copy from Tools – Connect Your Site – Facebook Page ID. Save Changes and you were done with Instant Articles for WP plugin!

Read More: 23 Best WordPress Plugins for 2017

How to Create Facebook App for Your Page?

This is an optional step but in the last update of Instant Articles for WP plugin, You need App Key & Secret Key to verify your plugin. But in this update, you only need Facebook Page ID to verify. If you want to create Facebook App for more functionality then you should create otherwise when you apply for Facebook Audience Network program then they automatically create Facebook App for your page. You only need to add some details and add payment method in it. So, the choice is yours!

facebook instant articles

1st of all you should visit, Facebook For Developers and Add a New App. Or you can create from the My App drop-down menu. Enter the Display name & Contact email & Create an App ID. facebook instant articlesNow, your Facebook Page App is created. Go to the Dashboard where you will find Facebook App ID & Secret Key. Please do not share this information with anyone. Click on the Settings and choose Apps for Pages in category & Save Changes.

facebook instant articles

Before you copy these keys, 1st of all you have to make this app live. For that go to the App Review at the left side. Now, make your app live by toggle the button. You will get the message like your app is live. Now, you are ready to copy those keys and paste into Instant Articles for WP plugin.

facebook instant articles

Setup Style for Your Instant Articles

facebook instant articles

Go to the publishing tools of your Facebook page. Select Styles and you will see Facebook provides a default style for your website. Click on default to see it. facebook instant articlesIf you like the default then Save otherwise customise it. You can add the logo, background color, title, subtitle and much more. Once you did with customizing then Save. Now you are ready to submit your Instant Article Feed for review.

Read More: Embed Facebook Messenger Widget in Your Website

How to Submit Instant Articles Feed for Review?

As I said earlier, you need at least 10 article in your feed before submitting Instant Articles Feed for review. If you have 10 articles then go to the Step 2 and click on Submit for Review button. facebook instant articlesBut if it shows you don’t have an article in your feed then login to your WordPress dashboard and update your articles. Now, again goto Facebook Instant Articles and refresh the page and you will see, now you can submit articles for review. The Facebook team needs 3-5 days to reviewing and approving your articles. And after that Instant Articles will available for your website. But before submitting, you should set up Facebook Audience Network.

How to Set up Facebook Audience Network?facebook instant articles

For that, you should go to the publisher tools of your Facebook Page – Instant Articles – Configuration – Tools – Audience Network. Agree the Facebook Audience Network’s terms and condition & Get Started. facebook instant articles

Now, pop up will open at the bottom left corner of the page, click on it and a new window will open. Click on Start Tour. facebook instant articles

1st of all go to the Dashboard and add the display name. Now click on App Review and make your app live! Once your app is live go to the Audience Network. Click on Payout & Create/Select Payout. facebook instant articles

Choose to Create New Account. Fill all the details and Next. Now, after adding details you will reach to Add Payment Method. facebook instant articles

There 2 options, 1st is you can transfer your earnings into your bank account & 2nd is PayPal. Enter your bank details & you can also add more than one account.

facebook instant articles

Once you did with Facebook Audience Network then you can submit your articles now. For that go to publishing tools & click on Submit For Review. Now you are ready to go!

facebook instant articles

After successful submission of the articles, you have to wait for review which is taken by the Facebook team. Is there any corrections, then you have to update your articles and again submit it. facebook instant articles

Once your articles are approved then you can publish it. For that, select the articles which you want to make life and select publish under Action drop-down menu. Now, you can see, all selected articles are live now.

facebook instant articles

How to Insert Ads into the Facebook Instant Articles?

Make sure you can insert ads into the Facebook Instant Articles only when your articles are published. Now, login to Facebook For Developers and open your app. facebook instant articles

Select Audience Network under Products. Click on Placements and Create Ad Placement. Enter the name of the ad and Save. Now, you have 2 choices, 1st is copied the Placement ID and paste it into WordPress plugin but for that, you should have the WordPress website otherwise 2nd method is to click on Get Code and paste it into each article manually. facebook instant articles

But I have WordPress website then I should prefer the simplest way, Copy the Placement ID and login to your WordPress dashboard. Go to the Instant Articles and find Ads.facebook instant articles

1st is Ad Type, choose Facebook Audience Network. Paste your Placement ID into the next tab & choose the Ad Dimensions. Once you were done click on Save and that’s it! If you are using other platforms then copy that Ad Code and go to the Instant Articles – Configuration – Production Articles. Now, choose any articles (for example) and Edit. It will open something like coding but don’t worry paste that code wherever you want & Save. That’s it. It takes 24 hours to live.

That’s it! I hope you like this article. Thumbs if you did and share if you love. Leave your comments below and share your experience of Facebook Instant Articles with me.

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See you in the next one.

Thank You.

What is a Featured Snippet? A List of Different Types of Featured Snippets

What is a Featured Snippet? A List of Different Types of Featured Snippets

When you search for any terms on Google and if they show you some unique type of result at the topmost in SERP, that is called featured snippets. There are many types of featured snippets results are available. But for every keywords or phrase Google doesn’t show a featured snippet. The snippets are also very useful to build SEO strategy.

Because of increasing numbers of CPM or CPC ads featured snippets are not shown on SERP. But as per Google’s report, Google shows featured snippets more and more every day. Featured snippets are very important to drive traffic because it shows unique result compare to other results on SERP as well as it is the topmost result. So, there are many benefits to have a result on the featured snippet. For that, your page or post has to rank for the featured snippet. Once your post will rank for the featured snippet you will get a high amount of organic traffic.

What is a Featured Snippet?

Featured snippets are the special results of SERP. There are many types of featured snippets. But there is a little confusion regarding featured snippet & schema mark up. Both are different from each other. So, 1st of all I’m going to discuss schema mark up.

Rich Snippet:

different types featured snippetsWhile searching for any product review or laptop review you will find something like average rating, user review, price and stock details or reviewer name. A rich snippet gives the special search result but it doesn’t affect the search engine ranking. It may be 20th or 30th or possibly 1st on SERP. But it shows the data for every time user search for. You can generate this data using schema.org. It helps you for better on-page optimization & the chances of getting higher rank in SERP is high.

Rich Answer:

different types featured snippetsWhen search for some random question like calculate this number or distance from earth to sun or moon, Google will give you a specific answer without giving any website link or credit. When searched for the distance between earth to the sun I got this search result covering actual answer, images & related search.

Knowledge Graph:

different types featured snippetsKnowledge Graph is the answer which is completely different from Rich Answer because it gives proper information with Wikipedia links and carousel images. When you search for the brand or famous people or institute then you will get this types of results. In this screenshot, I’m searching for christopher nolan movies and Google gives the whole list of his movies and personal information of from Wikipedia.

Featured Snippet:

different types featured snippetsThe featured snippet is topmost & special result compare to other organic search results. It’s like rich answer and knowledge graph result but in this case, Google also gives credit to the creator with a link. So, if anyone finds these all information at 1st result then why will he go for next results? So, it is very useful to rank for a featured snippet to get a high amount of organic traffic. Your content also matters to rank for a featured snippet. If your content is informative & relevant to the search terms then your content may be rank for the featured snippet.

Read More: 10 Ways to Measure the SEO Value of a Piece of Content

Types of Featured Snippets:

Basically 3 types of featured snippets; Paragraph Snippets, List Snippets & Table Snippets.

different types featured snippetsParagraph Snippets:

When you ask something to Google, Google will give you answer in the paragraph which is best suited and proper answer to that question. So, if your answer is good and it satisfied users needs then he will click on that link otherwise he will check something else. If your answer is good only then you will get good click-through rate (CTR).different types featured snippets

When you ask questions starting with how to, what is, why, who is, where etc. you will see paragraph snippet at the topmost result.

So, add one page of FAQs which is very helpful to give answers of this type of questions. If your answers are good then It may be getting rank for the featured snippet!

The numbered list featured snippet:

different types featured snippetsWhen you search for some method or step-by-step tutorial then you will get the numbered list featured snippet. When you ask for how to, step by step, food recipe, how to do, DIY tasks etc. Google will give you some numbered list with image and website link. If you describe something very precisely with some images or video for the whole procedure, the chances of getting a higher rank are high and you will get good CTR.

The Bulleted List Featured Snippet:

different types featured snippetsWhen you are listing something and order doesn’t matter like you are searching for Best WordPress Plugins 2017 which needs only list not proper rank so in this type of search query Google will give results in the bulleted list.different types featured snippets

If you are using Best, top rated, featured list etc. search terms Google will give you the bulleted list featured snippet.

The Table Featured Snippet:

different types featured snippetsI admit Google has many capabilities like this one. Google wants to give information in tabular form. Like when you search for most populated countries, it gives you complete information with many columns in tabular form. It’s a fantastic feature of Google. So, users don’t need to visit many websites, collect the data & prepare the table. So, Google determines what user is looking for and create its own table & if you need more data, Google will create more column & try to stop you at the 1st result. So, I really like this feature. You can compare any brand’s sales report with the previous year and much more.

I searched for most populated countries so, Google determines the needs and create its own table with 3 columns and give me the data I asked. Featured snippet tables can be more than one column. So, more information you will give, more chances of getting top most rank. If you want to rank for a table featured snippet, make sure your table has more than 4 rows which increase the CTR. When you search for lists, data, compare sales, price something like that you will get table featured result.

YouTube Featured Snippet:

different types featured snippetsAs you can see in my whole article, Google takes care of your website to get featured. So what you think about YouTube? After all, Google owns it! YouTube is the 2nd best search engine in the world. So, if you are a creator on YouTube then you will get more views by getting featured on Google. When user search for the terms which is related to your video then your video may be get featured. Google may show a particular clip instead of the whole video. So, your video should relevant with the search terms to get good CTR. You should also use videos to drive traffic from YouTube. You will see YouTube featured snippets for any types of search terms.

The Two-for-One Featured Snippet:

For some search queries or questions, Google needs more than one website to give the proper answer. So, sometimes Google pick an image from other source and content from another source and showed it as a featured result.

You should include images with the content to get high ranking for a featured snippet. You will see the two-for-one featured snippet for any types of search terms & you may see it in tabular form!

That’s it! I hope you like it. Thumbs if you did & share if you love. Leave your comments below & share your thoughts about featured snippets.

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10 Ways to Measure the SEO Value of a Piece of Content

10 Ways to Measure the SEO Value of a Piece of Content

Content is the heart of every website or business. It should be unique, well written, optimized & relevant to your business. If your content is well written & proper describing your business then it helps your customer to understand your business properly. So, for small business or industry or any website/blog content is the most important thing compared to others. When it comes to SEO perspective, SEO adds more value to the content which means it helps you to get more traffic towards your website or business. So, let’s get started, to measure the SEO value of the content.

How does Google determine your content is high-quality or not?

As we all know, Google’s last algorithm update was in 2012 which is Google Penguin Update. After Penguin update, Google is very strict about webspam & relevancy. Google also changes the ranking algorithm. So, your content should be high-quality & relevant to your website niche to get higher ranking in search results. But the question occurs, how does Google determine your content is high-quality or not? So, for that Google has many options but we are going to discuss only 2 of them.

Behavioral Reports:

When you check your Google Analytics report you might have seen Behavioral Report tab. This tab gives you complete information about your content, user explorer, engagement, site speed, site search, events and much more. From this tab, Google analyzes user explorer, engagement & site content to determine your content. Site content tab has the primary dimension called Avg. Time on Page which gives you the data about average time any user spend on the particular page. If the average timing is high which means people love to be on your page and it has the quality content. So, in this way, Google determines your content.

Quality Raters:

The raters are the actual persons who are recruited by Google and those raters determine your content’s quality using quality rating guidelines.

Make sure before writing anything because it is checked by bots and humans. If both are satisfied only then your content will get higher ranking in search results.

Read More: SEO Made Simple: A Step-by-Step Guide

Heading or Title:

This is the 1st thing people will see after landing on your website. In most cases, title tag & h1 tag both are same. The title tag tells Google what is your page is about. You can target one or two keywords in your title but make sure there are no keywords stuffing. But in my opinion, you should consider adding Schema markup to add summary about your article or page instead of adding keywords in it. So, Google can easily understand about it & you can also prevent keyword stuffing. The length is also mattered & it adds the SEO value into the content, you can give 65-70 characters title but if you give more than 70 characters Google will cut it & show only 70 characters. There are many tools out there, which helps you to create an attractive title so people attract to your article and read it.

Keywords Targeting:

Keywords are the most important part of the content & for SEO perspective too. You should make a list of the keywords which you want to target in your content while building SEO strategy. Before writing select some of the keywords and keep in mind while writing the content. So, you have an idea about your target keywords and you can easily optimize it. The one thing you should keep in mind while keywords targeting, you should target long tail keywords instead of short tail keywords. Because the chances of getting higher rank in search results are more comparable to short tail keywords.

The importance of keywords is to get higher rank in search results so your keywords play important role in SEO. For choosing the keywords you should use Google Keyword Planner or Google Trends. If you are new, then chances of getting a higher rank are very low because of competition. So, you should target medium or low competition keywords with 100 monthly search volume instead of high competition keywords.

Fresh & Unique Content & Content-Length:

We all know the importance of the keywords but only keywords are not important in the content. You should maintain the quality of the content. You should focus on quality & quantity of the content. If you just focus on to target keywords your article looks like spam and Google will not give it a higher position in SERP.

As per SEJ’s report, more than 2000 words article is preferable by Google and chances of higher ranking in SERP compared to 500-700 words article. So, try to make longer content that doesn’t mean, you should consider another topic into it. Try to write longer and high-quality content which is relevant to your website niche. As per Google’s report, Google considers “Thin Content” which article has less than 300 words. So, content quality, as well as content length, also matters for getting higher ranking in SERP.

on page seo

Images/Screenshots/Videos:

As per Harsh Agrawal sentence, “Images speak a thousand words” You should consider adding images/screenshot or tutorial videos in your article which gives reader better understand. If you are writing about tutorial then you should add screenshots and tutorial video in your articles. So, people can easily understand what you are saying & as an SEO perspective, you can drive traffic from YouTube. But from an SEO perspective, adding an image with alt-text is a great way to get traffic to your website. Because Google images are also rank in SERP so if you add an image in your article with alt-text so the chances of getting traffic from google images if high. Alt-text is the specific word it may be the keyword which describes your content.

Many bloggers take a picture directly from Google images and put it on their blog which is not a good habit. If you write the content then you should add the original images not copied from others. And if you copy an image and it is copyrighted then Google gives you the copyright penalty. So, try to make the original picture into the content.

If you are using the original image then it may be a large file and if you add that image into your post then it takes time to load and that is not good for SEO perspective. So, before adding any images into your post or website, you should optimize it first. There are lots of image optimizer software out there so you can simply optimize your images.

Meta Tags:

Usually, many marketers use meta tags to target keywords. But after Penguin updates Google no longer rank accordingly meta tags. So, instead of targeting keywords in meta title and description consider adding Schema markup. But if you want to add keywords in meta title and description then you can add one or two keywords but try to make the attractive title so people will attract to it. You should add 65-70 characters meta title and 165-170 characters meta description.

Readability:

There are many factors which affect the Google ranking. Readability is also mattered for higher ranking in SERP. Readability means how good your content is to be read by people. The spelling & grammar mistakes, long paragraphs, more than 10% keywords density etc. If you are using WordPress website then there is a plugin called Yoast SEO which helps you to check readability. So, you can easily check the status and make changes accordingly.

To avoid grammar and spelling mistakes you should use Grammarly or Ginger tools. There are several other online tools provide this features.

URLs:

URL is the link to your content. Google will understand your content from URL too. URL contains keyword & content title. You shouldn’t add category or date into it. Try to make it simple and so Google or anyone can easily understand what your post or article on about. You should also change the permalinks to the post name so your URL will automatically create by post name & it will remove other things from it like signs, numbers etc. You can also put one or two keywords in it but make sure about keyword stuffing.

But in my opinion, you should consider adding Schema markup to add summary about your article or page instead of adding keywords in it. So, Google can easily understand about it & you can also prevent keyword stuffing.

Quality Link Building:

After Penguin update, Google is very strict about webspam and relevancy. You can’t take a shortcut for link building. So, now only creating backlink is not enough. You should focus on creating quality backlinks. You should search for that website which is related to your niche and try to create backlinks from it.

Contextual links are still very useful compared to other links from an SEO perspective. So, you should put the external links within the body section. The source is trustworthy and should be relevant. You should also insert your own pages and posts which is good practice & it also helps for better indexing. Links from relevant & trusted sources are incredibly valuable for SEO perspective.

I hope you like it. Thumbs if you did & share if you love. Leave your comments below.

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See you in the next one.

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9 Reasons You Might Need to Rethink About Your SEO Strategy

9 Reasons You Might Need to Rethink About Your SEO Strategy

Sometimes you wonder, even if I have done proper on-page SEO and create quality backlinks than why I didn’t get more traffic? No doubt, you are getting more traffic but that is not that traffic which you want. Maybe you are not familiar with Google Penguin update. So, there are several reasons that stop your website growth.  So, if you feel the same then stick with this article till the end because I’m going to share some important tips for SEO which is very helpful to get more traffic towards your website & some other things which stop your website growth. Before starting, you should aware with basic SEO.

Aware of Google Algorithm Update:

The 1st thing before creating an SEO strategy is you should aware of Google algorithm update. For that, you should read Google Webmasters articles. Now, Google Webmasters send emails to their users if there any major changes to algorithm or ranking factors. So, this is the good step of Google for their customers. If you still not get an email from Google Webmasters then go there and subscribe the newsletter to get updates. So, once you aware of the algorithm update then you can build the SEO strategy properly like what you should include or not.

Read More: The Beginner’s Guide to SEO

Make Your Website Responsive:

Nowadays, most of the searches on mobile devices. As per Google’s report, more than 60% of searches done on mobile devices. So, your website should be responsive. A responsive website means, your website looks same across all devices. If your website is not compatible with mobile devices then you may lose your customers or readers. If you are using WordPress then almost all themes are responsive. In my opinion, If you are a blogger or writer then you should create a website using WordPress. Still, you are confused, use resize tool of your web browser.

Create the “Relevant” Content:

If you are still using popular website’s meta tags then please don’t do that. It’s been so long Google update the ranking factors. Now, Google uses Artificial Intelligence to know about your content. So, if you are writing something about SEO and you use meta tags of Moz or Neil Patel’s article then Google compare your tags with your content if both are relevant then okay otherwise Google count is as a spamming. So, please don’t do this. And you are target many keywords for one articles or page then Google also count it as a spamming because of keywords stuffing. You should drive traffic from YouTube videos.

Stop Creating Low-Quality Content:

Quality always matters in SEO scenario. Content is the most important part of any website or blog. If you want higher exposure among people then you have to write quality content. If people love your writing only then they will come again for visit otherwise they will switch to another quality source. So, you should write quality content. Quality as well as quantity matters. You should try to write long & relevant content. Like if you are writing articles around 500-700 words then the chances of getting higher rank in search results are less compare to 2000 words article. So, quality & quantity of the content matters when it comes to SEO.

Stop Using Automatically Generated Content:

There are so many tools out there that provide automatically generated content. Perhaps it may be spam, copy from another content or something. Google will not allow this type of content. So, instead of using these tools write something new & unique content. If you are still using these type of content, Google will give you copyright penalty.

on page seo

Paid Link Building:

1000 backlinks of DA 80 websites at just $10” If you still purchasing these “quality backlinks” then you have to stop this. Because after Google Penguin updates Google is very strict about web spamming. If your website having these types of backlinks or spam backlinks then your rank will go down even if you have quality content. So, don’t take a shortcut for link building and concentrate on creating quality backlinks.

Target Long-Tail Keywords:

I’m not telling you that short tail keywords are not important, it’s very important but when it comes to ranking the chances of getting a higher rank is high of long tail keywords compare to short tail keywords. You should focus on targeting long tail keywords.

Stop Keywords Stuffing in Title:

Instead of targeting many keywords in the title you should consider giving the relevant title. Now, keywords stuffing in titles are no longer elements of Google ranking. So, stop keywords stuffing in the title and use schema markup to add a summary of your article or page & schema markup is a very useful tool which describes what is your page is about. So, Google & readers can easily understand about your page.

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