10 Quick Tips Regarding How To Rank For Featured Snippets

10 Quick Tips Regarding How To Rank For Featured Snippets

To rank for the featured snippet is very important to get a high amount of organic traffic. As per SEJ‘s statement, nearly 30% of Google search results contain featured snippets. And Google continues to increase this numbers. You should know the importance to get top most position [Position 0] in SERP. In 2017, Google shows the topmost result in different styles. So, I collect almost every different types of featured snippets & put it together.

When I search for how to make a chocolate cake, Google shows me an NDTV’s article with image & website link. So, it’s a featured snippet, looks different compared to other results of SERP. Basically, it’s a topmost result also called Position 0, it obvious that it’s CTR is high compared to other search results. So, to get a high amount of organic traffic your article should be rank for the featured snippet.

rank featured snippets

Google started showing featured snippets from 2013 according to SEJ. And here is the criteria of Google for displaying a featured snippet;

When we recognize that a query asks a question, we programmatically detect pages that answer the user’s question, and display a top result as a featured snippet in the search results.

As per Google’s statement, Google programmatically determines whether a page contains an answer to the user’s question or not and displays the result as a featured snippet. If you want to rank in the featured snippet? Here are the top 10 tips you should consider to get rank on the featured snippet.

Clear the Difference Between Featured Snippet & Rich Snippet

A Rich snippet is the structured markup data which you can create by using schema.org which means you can create a rich snippet for your website or post or webpage to get higher ranking in SERP. But when it comes to the featured snippet, it is determined by Google. You can’t create it. It is programmatically created by Google when any user searches for the certain terms. So, both things are different & both are very important for SEO perspective.

Check Featured Snippet Using 3rd Party Tools

SEMrush

1st of all you should check whether your website is rank for a featured snippet or not. There are many tools out there which allows you to check featured snippet on your website. You can use SEMrush, Moz or Ahrefs tool & it also shows you that in which format featured snippet is ranking for your particular post. That’s cool! Right? Once you check that your website is ranking for featured snippet then you can go further.

rank featured snippets

The Format of Featured Snippet

When you check your website by using 3rd party tools and you found that your article is ranked for featured snippet which is the best thing happened to your website but you should also check the format of the featured snippet. Both must be same or if not then try to fix it. Because if the user wants the information then Google gives him as many information he wants. So, Google automatically adds some data in featured snippet so the user gets anything he wants in one place. So, create your content with full of information and try to make in the same format as a featured snippet.

Page 1 Ranking*

You might wonder, why I use “*” instead of “:”? Usually * is used for “Required” field & to get rank in featured snippet your website must rank on 1st page of SERP for particular search term otherwise it is impossible to rank for the featured snippet.

You should properly optimize your website to rank on 1st page of SERP. Once your website is rank on 1st page of SERP for particular search term then you should follow the further steps.

Research & Development the Opportunities

Once you get ideas about your website like, is it currently rank for featured snippets?, is it rank on 1st page of SERP for the particular keyword? then you should do the research for the opportunities on Google, how people are searching on Google! Like you should try some phrases we discuss previously like how to make a chocolate cake, What is SEO etc. to get ideas about how & on which types of phrases Google gives the featured snippet. And try to create the content regarding it.

 

 

rank featured snippets

Like if you are writing about SEO then you should add some paragraphs regarding what is SEO, how can I get rank on 1st page SERP, How can I increase the number of backlinks etc. And try to give a proper answer in 80-90 words because in featured snippet Google allows 80-90 words. So, chances of getting rank on featured snippet are high.

on page seo

Be the Best at Answering

Most the examples we discussed earlier are the questions & the most accurate, informative & relevant answer is rank for the featured snippet. So, you have to be best in answering the questions which users ask usually. While answering the question one thing you should keep in mind is, give a proper answer in detail with table or graph.

 

 

rank featured snippets

When you search for “how to install Kali Linux on mac” there is a document file of kali.org is the featured snippet of this search term. They describe the proper method for images. So, you should answer the questions in details to rank for the featured snippet for the particular search term.

Improve your Grammar

If your grammar is good then your content may be rank for the featured snippet. Your content should be grammatical mistake free to get higher rank in SERP. Grammar also affects your overall ranking because Google never wants their users to read incorrect information. So, you should use Grammarly or Ginger or other online tools to recheck your grammar.

Write the “Summary Paragraph”

Summary paragraph means the summary of your article describes in one paragraph. This summary paragraph basically placed at the end of the article like the conclusion. But when you write the article about What is SEO? A Step-by-Step Guide then you should add one “Summary Paragraph” about What is SEO? at the starting of the article. It should be well written without any grammatical mistake and properly describe the SEO definition. It increases the chances of getting rank for the featured snippet for what is SEO search term.

Start With the Answer!

As I said in my previous step, you should add Summary Paragraph in your article. Same thing happens here but you should start your article with the answer. Like if someone asks you anything and you reply to him so the user gets everything he needs at one place which increases your CTR. But instead of this, you replied the proper answer after some irrelevant lines, then he may ignore you and move further. So, start your article with the answer to get rank for feature snippet.

Local Business Also Rank for Featured Snippet

As I said at the beginning of the article, nearly 30% of Google search results contain featured snippets and these numbers are increasing. While moving around the search engine, I found the feature that I didn’t know that is, the local business also rank for the featured snippet.

 

rank featured snippets

Search for “SEO jobs” & you will see the featured snippet of the local jobs. Like if you are Indian and you are living in Mumbai & you search for the same phrase, you will see the featured snippet like jobs in Mumbai. So, now you have the proof & you can say that the numbers of featured snippets are increasing.

Check “People Also Search” Tab

When you ask Google, Google gives the featured snippet with lot’s of SERP results & also “people also search” or “related results” which is very helpful to get ideas about the keywords, topics etc. So, you can get the ideas about what people are searching, most relevant keywords so it is very helpful for keyword optimization.

In this way, you can rank for featured snippet & there are many other ways to rank for the featured snippet. The featured snippet is the most important thing when it comes to SEO because you can drive a high amount of organic traffic to your website.

That’s it. I hope you like it. Thumbs if you did and share if you love. Leave your comment below and remind me if I forgot to mention something.

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Thank You.

I’m Electrical Engineer, Author, YouTuber, Blogger, Techie, Gadget Reviewer, Web Content Writer & Founder & CEO of lokesharyan.com

Why Must You Experience Facebook Instant Articles at least Once in Your Blogging Career

How to Setup Facebook Instant Articles for WordPress

You might hear about Instant Articles by Facebook if not then Instant Article is the new feature of Facebook which allows your article loads up 10 times faster than a web page of your website. That’s cool, right? If you are a blogger or news/media channel then this is the good option for you. So, stick with this article & I’ll share you some great things about Facebook Instant Articles with its pros and cons & how you can set up Facebook Instant Articles for your WordPress website.

What is Facebook Instant Articles?

Facebook Instant Articles is the feature of Facebook that allows your article loads up 10 times faster by using customized mobile format. It loads up 10 times faster than a normal web page. So, your readers can easily read your article without going to your website. Overall it provides better user experience. There are many popular websites using Facebook Instant Articles on their website. Like TechCrunch, BuzzFeed, Mashable etc. So, it’s a good option for them who write their own articles. If you are following these website’s Facebook page then you might have seen lighting icon at the upper right corner of the article. If you press that icon then the article converts into the customized mobile format and then you can easily read that article.

Pros & Cons of Facebook Instant Articles

All the good thing in the world have pros & cons then why not for Facebook Instant Articles? And you should know about it before applying for the Facebook Instant Articles.

Pros:

  • If your content loads up fast then the readers can easily read your content. So, it gives better user experience.
  • Your article loads up fast so the readers can easily share it on their groups or to their friends. So, you will get more exposure.
  • More than 3 Billion people are using Facebook, so if your article is great and people will love it then you will get a high amount of referral traffic to your website from Facebook.
  • If you are sharing one of your article on your Facebook page then chances of getting more reach to your article & your Facebook page are high.
  • Now, Facebook started its own monetization platform which is called Audience Network. So, your content is advertisers friendly or provide high value to the readers then you can monetize your page and earn money from it.
  • If you are living at those places where internet connectivity is weak compared to other cities then you don’t need a good internet connection to read these articles.

Cons:

  • Your Ads [Google Adsense & other publishers ads] can’t be seen by people on Facebook Instant Articles. It is the biggest con of Facebook Instant Articles.
  • People can only see the article, not sidebar, header & footer. So, if you place any newsletter signup box or featured articles or something that is important to you will not see by people.
  • If you are serving tutorials or step-by-step method article then this is not for you because Facebook doesn’t allow videos or photos in Facebook Instant Articles.
  • If you are using shortcodes to generate sign up form, content form or something then this will not be displayed in the article.

So, these are some pros and cons. Now, it’s upon you to choose this Facebook Instant Articles or not. If you are the blog then you should consider using this in your WordPress website.

Requirements for Setting up Facebook Instant Articles:

There are 7 things you should have to use Facebook Instant Articles which are given below;

  • More than 10 Article on Your Website/Blog
  • Facebook Page for Your WordPress website
  • Create Facebook Page App [Optional]
  • Instant Articles for WP Plugin
  • Payment Details [Optional]
  • Submit for Review
  • Insert Ads into Instant Articles

Now, you are ready to apply for Facebook Instant Articles.

Sign up for Facebook Instant Articles:

facebook instant articlesYou should visit the Facebook Instant Articles & click on Sign up to create an account. The new page will open in the new tab. Now select your WordPress website page and then agree with the Instant Articles terms. Now, choose Access Instant Articles Tools.

facebook instant articlesYou will see the publishing tools tab of your Facebook Page & new section called Instant Articles added. Now, 1st thing you have to do is prove the ownership of your website by choosing to Authorise Your Site. Click on Authorise Your Site & copy that code into the head section of your website.

facebook instant articles

Login to your WordPress dashboard. You should use Insert Header and Footer plugin to add HTML code into your website. Paste the code into the head section and Save Changes. Again goto the publishing tools of your Facebook page & paste your website URL. Now, click on Claim URL. If you get the confirmation that means you claim the ownership of the domain/website. And If you don’t then try again in after some time.

facebook instant articles

Now, you should add an Instant Articles RSS Feed for your website. For that, you have to log in again to your WordPress dashboard. Install & activate Instant Articles for WP plugin. After activation of the plugin, you should just copy /feed/instant-articles and the URL of your website URL. i.e http://lokesharyan.com/feed/instant-articles

facebook instant articles

Now, copy your new URL and open publishing tools of your Facebook page and paste it into Production RSS Feed & Save. Once you get the successful message that means your RSS Feed URL is added and It will refresh automatically every hour.

facebook instant articles

Setting up Facebook Instant Articles WordPress Plugin

facebook instant articles

In the last step, we instant Instant Articles for WP plugin and generate RSS Feed URL. Now, you should set up Facebook Instant Articles plugin. For that go to the Plugins section and find the Instant Articles for WP and go to the Settings. Now, you will see this plugin needs the Facebook Page ID. You can copy from Tools – Connect Your Site – Facebook Page ID. Save Changes and you were done with Instant Articles for WP plugin!

Read More: 23 Best WordPress Plugins for 2017

How to Create Facebook App for Your Page?

This is an optional step but in the last update of Instant Articles for WP plugin, You need App Key & Secret Key to verify your plugin. But in this update, you only need Facebook Page ID to verify. If you want to create Facebook App for more functionality then you should create otherwise when you apply for Facebook Audience Network program then they automatically create Facebook App for your page. You only need to add some details and add payment method in it. So, the choice is yours!

facebook instant articles

1st of all you should visit, Facebook For Developers and Add a New App. Or you can create from the My App drop-down menu. Enter the Display name & Contact email & Create an App ID. facebook instant articlesNow, your Facebook Page App is created. Go to the Dashboard where you will find Facebook App ID & Secret Key. Please do not share this information with anyone. Click on the Settings and choose Apps for Pages in category & Save Changes.

facebook instant articles

Before you copy these keys, 1st of all you have to make this app live. For that go to the App Review at the left side. Now, make your app live by toggle the button. You will get the message like your app is live. Now, you are ready to copy those keys and paste into Instant Articles for WP plugin.

facebook instant articles

Setup Style for Your Instant Articles

facebook instant articles

Go to the publishing tools of your Facebook page. Select Styles and you will see Facebook provides a default style for your website. Click on default to see it. facebook instant articlesIf you like the default then Save otherwise customise it. You can add the logo, background color, title, subtitle and much more. Once you did with customizing then Save. Now you are ready to submit your Instant Article Feed for review.

Read More: Embed Facebook Messenger Widget in Your Website

How to Submit Instant Articles Feed for Review?

As I said earlier, you need at least 10 article in your feed before submitting Instant Articles Feed for review. If you have 10 articles then go to the Step 2 and click on Submit for Review button. facebook instant articlesBut if it shows you don’t have an article in your feed then login to your WordPress dashboard and update your articles. Now, again goto Facebook Instant Articles and refresh the page and you will see, now you can submit articles for review. The Facebook team needs 3-5 days to reviewing and approving your articles. And after that Instant Articles will available for your website. But before submitting, you should set up Facebook Audience Network.

How to Set up Facebook Audience Network?facebook instant articles

For that, you should go to the publisher tools of your Facebook Page – Instant Articles – Configuration – Tools – Audience Network. Agree the Facebook Audience Network’s terms and condition & Get Started. facebook instant articles

Now, pop up will open at the bottom left corner of the page, click on it and a new window will open. Click on Start Tour. facebook instant articles

1st of all go to the Dashboard and add the display name. Now click on App Review and make your app live! Once your app is live go to the Audience Network. Click on Payout & Create/Select Payout. facebook instant articles

Choose to Create New Account. Fill all the details and Next. Now, after adding details you will reach to Add Payment Method. facebook instant articles

There 2 options, 1st is you can transfer your earnings into your bank account & 2nd is PayPal. Enter your bank details & you can also add more than one account.

facebook instant articles

Once you did with Facebook Audience Network then you can submit your articles now. For that go to publishing tools & click on Submit For Review. Now you are ready to go!

facebook instant articles

After successful submission of the articles, you have to wait for review which is taken by the Facebook team. Is there any corrections, then you have to update your articles and again submit it. facebook instant articles

Once your articles are approved then you can publish it. For that, select the articles which you want to make life and select publish under Action drop-down menu. Now, you can see, all selected articles are live now.

facebook instant articles

How to Insert Ads into the Facebook Instant Articles?

Make sure you can insert ads into the Facebook Instant Articles only when your articles are published. Now, login to Facebook For Developers and open your app. facebook instant articles

Select Audience Network under Products. Click on Placements and Create Ad Placement. Enter the name of the ad and Save. Now, you have 2 choices, 1st is copied the Placement ID and paste it into WordPress plugin but for that, you should have the WordPress website otherwise 2nd method is to click on Get Code and paste it into each article manually. facebook instant articles

But I have WordPress website then I should prefer the simplest way, Copy the Placement ID and login to your WordPress dashboard. Go to the Instant Articles and find Ads.facebook instant articles

1st is Ad Type, choose Facebook Audience Network. Paste your Placement ID into the next tab & choose the Ad Dimensions. Once you were done click on Save and that’s it! If you are using other platforms then copy that Ad Code and go to the Instant Articles – Configuration – Production Articles. Now, choose any articles (for example) and Edit. It will open something like coding but don’t worry paste that code wherever you want & Save. That’s it. It takes 24 hours to live.

That’s it! I hope you like this article. Thumbs if you did and share if you love. Leave your comments below and share your experience of Facebook Instant Articles with me.

Subscribe newsletter/RSS feed for the latest updates.

See you in the next one.

Thank You.

I’m Electrical Engineer, Author, YouTuber, Blogger, Techie, Gadget Reviewer, Web Content Writer & Founder & CEO of lokesharyan.com